Bringing the experience of buying a lottery ticket with the brand irreverence of NY Lottery. The NYL App is a one stop shop to buy tickets, find winning numbers, and experience branded moments in to generate a potential winning number.
What I Did
Art Direction, UI Design, Brand Design System
We also wanted to incorporate the irreverence of the brand itself, sprinkling in mixed media illustrations as easter eggs throughout the app to give the user a surprise and delight as they continue to use the app.
