I'm Matthew Rappo — a Designer and Art Director who turns messy organizational problems into clear, scalable digital experiences. I've built design systems for government recruiting, overhauled complex financial platforms, created the founding product strategy for a pre-seed music tech startup, and helped brands grow from early-stage chaos to billboard-ready consistency.



I work best in environments where the roadmap is loose, the product is still forming, and design decisions drive business outcomes. Whether I'm restructuring information architecture, building systems that scale, or leading cross-functional teams through complex launches, I bring the same approach:

Understand the complexity, simplify systematically, and create work that creates measurable impact.