I came into the project to expand upon their existing branding for the web. What we were able to create was a flexible design system that utilizes an intuitive user experience, married with informed content strategy. This allowed us to make more informed decisions across interactions and page patterns across the site.
The end result is a well defined experience across over 35 unique page templates. We were able to balance both consistent visual patterns, highlighted by unique content moments to give each page their own unique feel without feeling too disparate or repetitive across LPL.com.
