We streamlined the overwhelming task of choosing from 275 Army career options by designing a simple quiz-based experience. Users answer questions tailored to their interests and receive a personalized list of Army careers, making the decision-making process more informed and straighforward.

Following the launch, GoArmy.com saw a 16% increase in contact form submissions. Engagement with Army Career Match led to higher contact rates with the Army, both within the tool and across the site. The completion rate for the Army Career Match contact form was 3.1 times higher than the standard form. Moreover, 84% of users who completed the quiz continued exploring personalized career content. Leads from Army Career Match were 1.4 times more likely to sign a contract compared to other leads on the site.